Doing Enough to Give Back?

Are businesses doing enough to give back to the communities in which they work? This has been a question that many South African companies have faced since Corporate Social Investment (CSI) programmes became more widespread and formalised in the country. The answers haven't always been favourable. The findings of Anglo American's R100m investment into education between 2010 and 2014 are a great example of how CSI programmes can be ineffective in reaching set objectives. Who says that the success of a company is not simply down to intelligent business models, but that it also relates to meaningful interaction within the community affected by the business, as well as investment into sustainable, developmental projects with positive long-term effects. Too many companies' CSI programmes remain on the periphery of their business objectives, often with a token expenditure of 1% of net profit after tax being spent in order to obtain points on their BBBEE scorecard it has been said. Y6qXenTb
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